texas a&m

Texas A&M is known for military heritage, agriculture, traditions, and mostly, football. We needed to elevate public perceptions and showcase the University's tier-1 research prowess and state and worldwide impact.

With ripped-from-the-headlines style ads, we plastered major cities across the country to build awareness among policy makers, peers, and the public.

My favorite of all the audience-specific spots we created was this spoken word poem.