camp frappuccino

Unlike its resounding presence during the fall and holiday seasons, Starbucks is still trying to solidify its association with the summer experience. They had a handful of new drinks to launch, and asked us to help energize people and make Starbucks synonymous with the season.

Our campaign began with an arts and crafts inspired, summer camp launch that welcomed a new Frappuccino into the fold. Working with renowned paper artist, Tommy Perez, we celebrated the youthful spirit of summer in a combination of mixed reality video and static concepts that popped from social feeds.