fast twitch super bowl LVII

To complement the national rollout of Fast Twitch, Gatorade's new energy drink, we created a social media challenge for the chance to be awarded three tickets to Super Bowl LVII and run through the stadium tunnel in Glendale, AZ. Because Fast Twitch was designed as a pre-game drink suited for the pros, we knew the tunnel was the place to stake our pre-game claim. The contest winner also gained access to an immersive Fast Twitch tunnel installation, alongside other creators, and NFL and WNBA stars.